Loffredo Fresh Produce and PRO*ACT joined forces in 1998 in order to help make customers' businesses run a little more smoothly.  Since 1990, PRO*ACT has been providing  foodservice operators with the distinct benefit of streamlining the produce supply chain - offering significant cost benefits and an easy, one call solution to secure the freshest produce from over 70 third-party inspected distribution centers across the United States and Canada.  

As America's Coast-to-Coast source for fresh produce, PRO*ACT contracts with the industry's leading growers and shippers, providing the foodservice industry with the “PRO*ACT Advantage” in product quality, safety and value.  PRO*ACT provides category cost management through commodity contract pricing, in-house consultation services and integrated produce program distribution management - bringing optimal economic value and food safety to foodservice operators and setting new standards in the produce industry each and every day.

PRO*ACT continues to invest resources in areas of technology, food safety and specialty produce to offer distinct benefits to customers beyond the capabilities of a local produce company or other competitors.

PRO*ACT takes pride in what it can deliver.  

  • It's about delivering value.
  • It's about delivering food safety.
  • It's about delivering control over product specifications and food costs.
  • It's about delivering product through approved sources from third-party inspected facilities.
  • It's about quality people, delivering quality products on quality equipment.
  • It's about management information systems that track and report the performance of our services.   
  • It's about delivering pinpoint results.

Check out the Pro*Act corporate video: PRO*ACT | From Seed to Fork