About Loffredo

The Loffredo dedication to service began in 1892 when Guisseppi Loffredo started the Loffredo Fruit and Tobacco Company, serving hotels and restaurants in downtown Des Moines, Iowa.  In 1918, Loffredo’s moved to Des Moines’ south side, growing their own produce on several hundred acres until 1965. Today, our focus has shifted to distribution, and we no longer grow our own produce; however, the best produce in the world passes through our six distribution centers:  Des Moines, Iowa; Carter Lake, Iowa (Omaha); Kansas City, Missouri; Davenport, Iowa; Madison, Wisconsin; and Norwalk, Iowa.  Our 80,000+ sq ft warehouse and corporate headquarters is located in Des Moines, Iowa.  In 2015, our newest company, Produce Innovations, a 50,000 sq ft facility, was opened in Norwalk, Iowa. The company manufactures over 300 different sku's of value-added and fresh-cut produce for schools, colleges, health care institutions, food service establishments, convenience stores, distributors, and manufacturers.  In total, the Loffredo companies have over 250,000 sq ft of space, with 180,000 sq ft fully refrigerated.

Five generations of family have worked in the business.  The fourth generation, along with a competent team of managers, currently oversees the operations of Loffredo Fresh Produce. With nearly 500 employees, we service over 2,800 accounts. The fifth generation is currently and actively engaged in the future of the business.

At the heart of Loffredo Fresh Produce’s service is a system that is designed to deliver quality.  Our membership in PRO*ACT, a national cooperative of independent produce distributors, and our purchasing power help us maintain a competitive advantage in the produce industry.  Loffredo’s team of buyers works daily to secure produce from growing regions in the United States and all over the world.  Our fleet of 100 trucks operates on a pledge that produce spends no more than 36 hours in transport, and a total of 72 hours from the grower to the end user. The proper cold chain is maintained throughout the entire distribution network; our products are delivered to us in refrigerated temperature-controlled trucks, stored in computerized temperature-controlled coolers, and distributed in cold trucks. 

Our Mission

Loffredo Fresh Produce is committed to our customers, employees, and the communities in which we serve, selling the freshest grown produce in the world while providing impeccable service. We are committed to achieving Food Safety at its highest level, from senior management to all levels throughout the company. We strive to be the best that we can be, all because "We Guarantee It Fresh.”

Our commitment to Food Safety is visualized in the multitude of new and established programs in all 5 Loffredo Fresh Produce Locations in the Midwest.

  • Safe Quality Foods (SQF 2000) level 2, Global Food Safety Standards
  • Hazard Analysis Critical Control Point (HACCP) Program
  • Food Defense Program
  • Recall Program
  • Environmental Sampling Program
  • Food Safety Crises Management Program
  • Food Allergen Program
  • Sanitation Standards Program
  • Pest Control Program
  • Good Manufacturing Practices (GMP) Program
  • Employee Training Program

Loffredo Fresh Produce continues to meet and follow all regulatory requirements, guidelines and uses guidance from those organizations to help in reviewing and reassessing all programs at least annually to help improve all of its Food Safety Management Systems.

Year after year we strive to be the best that we can be all because "We Guarantee It Fresh.”

Gene Loffredo
President and CEO