About Loffredo

The Loffredo dedication to service began in 1892 when Guisseppi Loffredo started the Loffredo Fruit and Tobacco Company serving hotels and restaurants in downtown Des Moines, Iowa.  In 1918, Loffredo’s moved to Des Moines’ south side growing their own produce on several hundred acres. Today, our focus has shifted to distribution and we no longer grow our own produce; however, the best produce in the world passes through our five distribution centers:  Des Moines, Iowa; Carter Lake, Iowa (Omaha); Kansas City, Missouri; Rock Island, Illinois; and Madison, Wisconsin.  Our 80,000 plus square foot warehouse, fresh-cut facility and corporate headquarters is located in Des Moines, Iowa

Five generations of family have worked in the business.  The fourth generation, Gene, John, Mike, Jim and Larry currently oversee the operations of Loffredo Fresh Produce.   We service over 2,200 accounts in Iowa, Nebraska, Illinois, Missouri, Kansas, South Dakota and Wisconsin.

At the heart of Loffredo Fresh Produce’s service is a system that is designed to deliver quality.  Our membership in PRO*ACT, a national cooperative of independent produce distributors, and our purchasing power help us maintain a competitive advantage in the produce industry.   Loffredo’s team of buyers works daily to secure produce from growing regions in the United States and all over the world.  Our truck fleet operates on a pledge that produce spends no more than 36 hours in transport and a total of 72 hours from the grower to your cooler.  The proper cold chain is maintained throughout the entire distribution network; our products are delivered in refrigerated, temperature controlled trucks and stored in computer controlled coolers.  

We offer in-house processing of fresh fruits and vegetables, break-case quantities, delivery six days a week in many cities, and offer same day delivery in the Des Moines, Quad Cities, Omaha, Kansas City and Madison metro areas.


Our Mission

Loffredo Fresh Produce is committed to our family of customers, employees and to the communities in which we serve. Our Mission is to earn the loyalty of our customers by selling the freshest grown produce in the world while providing impeccable service. We will accomplish this Mission by passing to our employees the Loffredo philosophy of “Superior Customer Service” and by “Seeking Out the Finest Quality Products Available”.

Loffredo Fresh Produce commitment of quality and service to the family of customers, employees and communities in which we serve includes a commitment to Food Safety at the highest level. The commitment to Food Safety is supported by all Senior Management, and is practiced at all levels throughout the company.

Our commitment to Food Safety is visualized in the multitude of new and established programs in all 5 Loffredo Fresh Produce Locations in the Midwest.

  • Safe Quality Foods (SQF 2000) level 2, Global Food Safety Standards
  • Hazard Analysis Critical Control Point (HACCP) Program
  • Food Defense Program
  • Recall Program
  • Environmental Sampling Program
  • Food Safety Crises Management Program
  • Food Allergen Program
  • Sanitation Standards Program
  • Pest Control Program
  • Good Manufacturing Practices (GMP) Program
  • Employee Training Program

Loffredo Fresh Produce continues to meet and follow all regulatory requirements, guidelines and uses guidance from those organizations to help in reviewing and reassessing all programs at least annually to help improve all of its Food Safety Management Systems.

Year after year we strive to be the best that we can be all because "We Guarantee It Fresh.”

Gene Loffredo
President and CEO